Sfoglia per Rivista JOURNAL OF ADVERTISING RESEARCH
Mostrati risultati da 1 a 2 di 2
Effects of Face Images and Face Pareidolia on Consumers’ Responses to Print Advertising. An Empirical Investigation
2018-01-01 Guido, Gianluigi; Pichierri, Marco; Pino, Giovanni; Nataraajan, Rajan
How to Shape Consumer Reaction to Corporate Environmental Communications: Accentuating the Negative to Build Trust Can Elicit Favorable Intentions and Behaviors
2022-01-01 Pino, G.; Viglia, G.; Nataraajan, R.; Peluso, A. M.; Pichierri, M.
Titolo | Data di pubblicazione | Autore(i) | File |
---|---|---|---|
Effects of Face Images and Face Pareidolia on Consumers’ Responses to Print Advertising. An Empirical Investigation | 1-gen-2018 | Guido, Gianluigi; Pichierri, Marco; Pino, Giovanni; Nataraajan, Rajan | |
How to Shape Consumer Reaction to Corporate Environmental Communications: Accentuating the Negative to Build Trust Can Elicit Favorable Intentions and Behaviors | 1-gen-2022 | Pino, G.; Viglia, G.; Nataraajan, R.; Peluso, A. M.; Pichierri, M. |
Mostrati risultati da 1 a 2 di 2
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